Vellum and Photographer Steven Lippman create this stunning black & white campaign for Simmons’ luxury line, Beautyrest Black.

This was one of my favorite projects I have directed here at Vellum. It was a great experience working with Steven; he is always in the moment, and that moment is always changing and being captured beautifully along the way. I look forward to working together again in the future.

Thanks to our wonderful crew, the shoot was flawless…

Credits: Steven Lippman, Photographer;  Kristen Luther, Creative Director;  Jabe Mabrey, Wardrobe Stylist;  Katie Hunt, Prop Stylist;  Stephen Mancuso, Hair & Makeup Artist;  Noah Schutz, Chris Pinel, Andrew Horne, Jeff Wolke, Photo Assistants;  Clint Merrick, Ben Wilcox, JT Hall, Reed Elliott, Stylist/Production Assistants;  Michelle Parker and James Pinkstone, Producers.

Ciao for now,


Behind the Scenes: Beautyrest Black (and White)

Sorry it’s been so long since I’ve written, been really busy here at Vellum working on several projects over the past couple of months.

During a recent shoot for Simmons Beautyrest Black, the Vellum Team, together with Photographer Steven Lippman, worked to create a captivating, black-and-white campaign. I’m going to take you behind the scenes for a peek into my life on location…

I first saw this amazing, modern home while scouting locations for another campaign I was directing for Vellum. When Beautyrest Black came up, I knew this would be the perfect place to capture the look and feel we wanted. Choosing the right location is crucial. The environment creates the setting for the mood your are attempting to evoke in your audience, and it can also play an important role in giving you gorgeous, natural light.


Stylist Jabe Mabrey shopped loads of gorgeous wardrobe: Jimmy Choo, Manolo Blahnik, Gucci, Christian Louboutin…amazing! Prop Stylist Katie Hunt created a setting of minimalistic luxury for the product and talent. Atlanta-based Hair and Make-up Artist Stephen Mancuso showed off his incredible talents.


After some long days on set, we ended up with some of the most gorgeous imagery I’ve seen in advertising. It was such a fantastic experience working with Steven Lippman; our entire crew worked together seamlessly. I look forward to the next opportunity to create beautiful imagery together.


Coming up next, I’ll share some of the final imagery with you.

Ciao for now,